We’re a team of thinkers, helpers, and trainers who find inspiration in movement, transition, and culture difference. We create special programs and events inspired by real people and true stories - designed for all races and ethnicities to grow in Saint John.



Learn to better understand our diversity community. 

Instilling Canadian pride, one newcomer at a time. 

Blue and Green Modern Gradient Business

Building a better future through education.

Let PRUDE Inc. bring out your leadership potential.

Blue and Green Modern Gradient Business

Make your workplace a great place!

David Elman taught PRUDE Director Li Song's English 20 years ago when Li was just learning English at UNB Saint John, and navigating her life in the Canadian culture. Li still remembers that David took a group of them, went into his home to see the drum set and listened to English music.

Blue and Green Modern Gradient Business


PRUDE was incorporated in the City of Saint John, New Brunswick, in 1981.  We are dedicated to the full participation of all cultural communities in the social, cultural, and economic fabric of mainstream New Brunswick life.


PRUDE focuses on Education of both newcomers and Canadian-born individuals, youth, communities, and businesses to foster welcoming and wonderful experiences for all.


IWD 2021 Twitter 1.png

PRUDE Inc., the Saint John Community Loan Fund, the Lorenzo Society and the Saint John Arts Centre have partnered to bring you stories, connections and journeys virtually.


Join us in celebrating International Women’s Day, not just on March 8th, but everyday.

The presentations will be available at https://speakerseries.prudeinc.org/
until March 7, when they move to the PRUDE YouTube channel for your viewing pleasure: https://www.youtube.com/channel/UC3vsdTZppz2crGhbJzgzXOA 

David session.png
Image by SivaSankara Reddy Bommireddy

March 6, Saturday at 1pm, Stay and Grow invites you to join us for a FREE outdoor Snowshoeing activity. Limited registration for 25 people only. 

How you can help?

Get Involved




Scan Me.png

We know diversity matters!