43 years transforming lives and supporting newcomers in our community

PRUDE Inc. is dedicated to the full participation of all cultural communities in the social, cultural,
and economic fabric of mainstream New Brunswick life.

Our Six-Year Impact

At PRUDE Inc. we are a team of thinkers, helpers, and trainers who find inspiration in movement, transition, and cultural differences. We create special programs and events inspired by real people and true stories – designed for all races and ethnicities to grow in Saint John.

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Newcomer Programs

Focus on building and developing Newcomer Community Connections

Training Programs

Focus on developing and delivering trainings in Diversity, Equity, and Inclusion

Community Project

Focus on collecting stories and reducing barriers for Women who are facing challenges in the Greater Saint John area.


How people look at things, how they talk, like just the diversity of everything. It was just amazing. It’s very informative.

The iceberg where you only see 10% of a person’s what they want to show and then there’s much more than 90% underneath to get to know and you don’t find that out, like you said, until you dive into the situation and really get to know the person, their culture, and where they’re from. I definitely find it’s very important and very useful in the knowledge for yourself. Everybody to learn about different walks of life in our community. Where I work for a non-profit organization, we see multiple walks of life come through our doors every day and it’s important to understand their culture, their needs, and what they like to be met with and respectful when they come to the door.

So I actually thought we had more refugees. so when I found out there were more skilled immigrants compared to the only 10% refugees that kind of shocked me a little bit cause I thought we did have more refugees.

Carleton Community Centre

Session was just a wonderful introduction for all of us to learn about some of the amazing people who have chosen to come and live here in Saint John and what their stories are and to sort of start exploiting all of those unconscious biases we have and those strange thought processes that we’ve developed all through our lives and start challenging them and challenging each other to think in new ways. So we are very thankful that PRUDE is able to come and start us on this new path.

At first you think oh this silly little thing or I don’t understand why we’re doing this but by the time you get to the end of it, there’s an actual point to it. You go through an exercise thinking in a position that you might not have thought before.

There are a lot of stereotypes and situations that people get the wrong idea about it was kind of nice to have some of those things cleared up.

Imperial Theater

Become A Volunteer

PRUDE volunteer/internship program is one of the important way to engage our community. Through partnership with different organizations, PRUDE is strive to create different opportunities to match people’s skills and interest. Networking and promoting different cultural are main purpose of the program. Training volunteers/interns to be ready for their Canadian career is another goal for this program. Welcome to apply our opportunities for you or your family.

Support Us

Any type and amount of gift is greatly appreciated and will be used to continue our work to promote Diversity and Inclusion within the Greater Saint John community.

​PRUDE Inc. is a charitable organization that focuses on the education of both newcomers and Canadian-born individuals, youth, communities, and businesses to foster welcoming and wonderful experiences for all.

​PRUDE Inc. stands for Pride of Race, Unity and Dignity through Education. We aim to educate our community on the harmful effects of racism and discrimination of all forms.

​The staff and board of PRUDE Inc. would like to thank you for all your support. In light of current events, our community has rallied and more people than ever have been reaching out to us and offering support through time, talent and donations.

Image Consent

Thank you for considering sharing your image with us! Your participation helps us showcase the diverse and inclusive community we strive to build. By submitting your image, you’re giving us permission to use it in our promotional materials, including but not limited to our website, social media channels, and marketing materials. Your contribution will help us spread awareness and inspire others to join our cause.

Ready to make a difference? Submit your image consent below and become a part of our inclusive community! Together, we can create a world where diversity is celebrated and everyone feels valued.