Diversity, Equity, & Inclusion (DEI)

Our diversity, equity, and inclusion (DEI) module is designed to equip organizations with the tools to successfully navigate significant inequities to inclusion and acceptance in the workplace. This can be achieved by integrating DEI considerations into the organization's business culture, policies, processes, people management, and performance evaluation criteria.


Program's Vision

To serve as a valuable resource for consulting, training, and education for individuals, companies, government establishments, communities, and various stakeholders in their quest to improve DEI in their organizations.

Program's Mission

Our program accentuates the need to maximize the benefits of DEI in ways that encourage leadership accountability, promote integrity and responsibility, and increase more active participation of marginalized groups in decision-making.

What We Can Do For You

When it comes to Diversity, Equity, and Inclusion (DEI), whereas some establishments have a vision of what they want their business culture to reflect, others may have more clarity on specific objectives that they want to achieve (e.g., lowered employee turnover, increased productivity, or having greater diversity and inclusive representation across all levels of their business practices). However, translating that DEI vision into actionable item points seems far-fetched, or at times, daunting for many. Generally, the primary question revolves around where to begin and how to prioritize DEI initiatives within their organizations.

At PRUDE Inc., we pioneer conversations and champion endeavors that promote DEI in the Greater Saint John region, and New Brunswick at large. For over four decades, through our Consulting, Training, and Education programs, we continue to provide support to the Government of New Brunswick, industry decision-makers, as well as community leaders on bridging cultural divides, addressing institutional discrimination, and confronting barriers to inclusion.

Our team facilitates training workshops and community initiatives that drive sustainable inclusive practices in ways that help to create, define, and implement strategic DEI action plans. Our unique service offering provides the tools to help leaders and key decision-makers break down their vision into measurable units and achievable time-bound actions.

Through our programs, we can help organizations:

  • Design and implement better strategies that impact overall business performance.
  • Demonstrate your organization’s commitment to DEI by adopting best practices.
  • Enhance innovation/creativity through increased stakeholder engagement.
  • Create more diverse, inclusive, and equitable communities that nurture talent retention, collaboration, and sustainable growth.

Bridging Cultural Diversity

Who Do We Speak To?

Corporate and Public Sector Executives

Young People

Rank-and-File Professionals

HR Professionals

Hiring Managers


Register for the Program

Registering for this amazing workshop is easy — just follow the steps below. And if you need more assistance, contact our Program Coordinator.

  1. Clicking on that “Register Now” button
  2. Fill out the form
  3. Clicking on that “Submit” button

Our Six-Year Impact

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Our 5 Years Impact

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About Program Coordinator

Jackson Enoh

Jackson’s multicultural exposure enables him to understand the significance of diversity, equity, and inclusion in driving sustainable development within organizations and society, at large. He is passionate about creating safe environments for high-performance teams to communicate effectively, nurture collaboration, and embrace change. He has been involved with several studies that examined how Strategic Human Resources Management (SHRM) policies and practices impact individual-, organizational-, and societal behavior.

In his previous role as Manager, Consulting – Partner Services, with the Canadian Centre for Diversity and Inclusion (CCDI), he partnered with decision-makers and interest groups to promote the design and implementation of HRM initiatives geared toward addressing barriers to inclusion in the workplace. In his current role as Diversity, Equity, & Inclusion (DEI), Program Manager with PRUDE Inc., he integrates his panoramic insight into creating Anti-Racism Education programs to address systemic barriers impeding the progress and advancement of diversity, equity, and inclusion in the province of New Brunswick.

Jackson holds a Master of Science degree in Management (Human Resources Management & Labour Relations) from the Dhillon School of Business, University of Lethbridge, Alberta, Canada, and a Bachelor of Business Administration degree (in International Business) from Vaasa University of Applied Sciences, Vaasa, Finland.

Register for the Program

Registering for this amazing workshop is easy — just follow the steps below. And if you need more assistance, contact our Program Coordinator.

  1. Clicking on that “Register Now” button
  2. Fill out the form
  3. Clicking on that “Submit” button


Session was just a wonderful introduction for all of us to learn about some of the amazing people who have chosen to come and live here in Saint John and what their stories are and to sort of start exploiting all of those unconscious biases we have and those strange thought processes that we’ve developed all through our lives and start challenging them and challenging each other to think in new ways. So we are very thankful that PRUDE is able to come and start us on this new path.

At first you think oh this silly little thing or I don’t understand why we’re doing this but by the time you get to the end of it, there’s an actual point to it. You go through an exercise thinking in a position that you might not have thought before.

There are a lot of stereotypes and situations that people get the wrong idea about it was kind of nice to have some of those things cleared up.

Imperial Theater

How people look at things, how they talk, like just the diversity of everything. It was just amazing. It’s very informative.

The iceberg where you only see 10% of a person’s what they want to show and then there’s much more than 90% underneath to get to know and you don’t find that out, like you said, until you dive into the situation and really get to know the person, their culture, and where they’re from. I definitely find it’s very important and very useful in the knowledge for yourself. Everybody to learn about different walks of life in our community. Where I work for a non-profit organization, we see multiple walks of life come through our doors every day and it’s important to understand their culture, their needs, and what they like to be met with and respectful when they come to the door.

So I actually thought we had more refugees. so when I found out there were more skilled immigrants compared to the only 10% refugees that kind of shocked me a little bit cause I thought we did have more refugees.

Carleton Community Centre

Let Us Know What You Think

Contact Our Program Coordinator

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